Category Archives: Traffic
The online environment is highly competitive. There is literally an army of analysts out there trying to figure out the Google algorithm updates (which is changed constantly) that ranks websites on search engines.
Since a higher ranking in a Google search results in more traffic being directed to your website, this is a matter of some importance for website owners and creators.
With this in mind, here are some tried and true strategies, and some brand new ones to bring more visitors to your site:
1. SEO (Search Engine Optimization) is the Holy Grail of the online world. It means including keywords, phrases and other tags that will bump your website higher in the search engine rankings. While Google and other search engines like to keep website creators and owners guessing, there are some simple tricks that can help. Include keywords in the title, first and last paragraphs and sub headings. Adding photos, video and blogs that are constantly updated help your website stand out.
2. Go Mobile as Google is advocating that. With mobile devices increasing in popularity by leaps and bounds, make sure that your website is optimized for the small screen. People increasingly browse the Internet on the go, and if your site is slow loading, or unwieldy, or forces the viewer to scroll long distances, you may well be losing viewers. The world is not only online, it’s largely online on hand held devices. If you want more visitors to your site, get them where they live, and go mobile.
3. Rich content. Search engines are becoming more and more sophisticated and capable of looking beyond keyword-rich text to text that is substantive and informational. We all heard that Content is King and it is even more critical now. So a meaningless or badly written paragraph stuffed with keywords will not perform as well as a well-written, informative piece that offers the reader value for the time spent on the site. Content marketing, in short, works better than meaningless blather.
After all, you put all that effort into creating and setting up your website. A little more effort can ensure more traffic and visitors to your site, helping to gain wider publicity for your work, cause or business.